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Columns

Luxury must rethink the codes of masculine status

February 12, 2026

Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys

 

By Livia Stefanini

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. 4 tech trends transforming luxury marketing in 2026 and beyond 
  9. Are luxury brands walking away from aspirational consumers?
  10. Hong Kong luxury hotel sector outperforms as Asia-Pacific transactions grow 77pc


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