Luxury Marketer
  1. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  2. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  3. Nearly 50pc of companies now generate value with AI: report
  4. Rise of experiential luxury in India Open to all readers
  5. Yachting: Sea of sameness?
  6. Gen Z, Millennial donors bring new approach to giving: report
  7. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  8. Zurich, Tokyo have highest global housing bubble risk: report
  9. Two silent killers of luxury
  10. On experience: Ultra-high-value travelers no longer impressed by abundance
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. Headlines: Brexit, China staycation, tough times, exuberant growth
Comment

Marketing

Why authentic PR and brand communications are key for luxury’s recovery

June 30, 2025

The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions

 

By Mickey Alam Khan

Why Luxury Roundtable’s Luxury PR & Brand Communications Summit in New York Wednesday, July 23 is a must-attend – read below and check out our agenda here. Speakers include senior execs from Rolls-Royce Motor Cars, Moët Hennessy, Mytheresa, UBS, Luxe Interiors + Design, Travel + Leisure, Corcoran, Douglas Elliman and many others

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. In 2024, expect more of the same in China. Now is the time to optimize
  10. Headlines: Brexit, China staycation, tough times, exuberant growth


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