The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
Why authentic PR and brand communications are key for luxury’s recovery
Posted By Mickey Alam Khan On In Advertising & marketing, Columns, Events, Featured, Networking & Events, News, Newsletter, Research | No Comments
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
{"ct":"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","iv":"0c2d099ccdcaef075d79d30e746f269b","s":"5cf6f1dfd447cc7c"}
