The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
Why authentic PR and brand communications are key for luxury’s recovery
Posted By Mickey Alam Khan On In Advertising & marketing,Columns,Events,Featured,Networking & Events,News,Newsletter,Research | No Comments
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
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","iv":"166ce11cf4f40ffbff8975d74dd977d3","s":"13dbeb6e25109c94"}
