The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
Why authentic PR and brand communications are key for luxury’s recovery
Posted By Mickey Alam Khan On In Advertising & marketing, Columns, Events, Featured, Networking & Events, News, Newsletter, Research | No Comments
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
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","iv":"6f35dfbfe509d41455c798999ed9a1f2","s":"bdbc38565299d020"}
