Marketing
June 30, 2025
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
By Mickey Alam Khan
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","iv":"e5ce0ff82e6f76bb1bb471f923bc4003","s":"4d2058e3a6f0c57c"}
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