Marketing
June 30, 2025
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
By Mickey Alam Khan
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","iv":"eca8c1c369336125d533f6c479b3c0fc","s":"05b3a21cb6f0fe6d"}
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