Luxury Marketer
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  1. Longevity is the breakout trend in luxury real estate: report
  2. 4 tech trends transforming luxury marketing in 2026 and beyond 
  3. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  4. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  5. Online retail pitfalls: A deep dive into FTC’s mail order rule
  6. AI transforming marketing, but not as much CMO function: report
  7. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  8. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  9. 2025 likely to be time of reckoning for many fashion brands: report
  10. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
Comment

Marketing

Why authentic PR and brand communications are key for luxury’s recovery

June 30, 2025

The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions

 

By Mickey Alam Khan

Why Luxury Roundtable’s Luxury PR & Brand Communications Summit in New York Wednesday, July 23 is a must-attend – read below and check out our agenda here. Speakers include senior execs from Rolls-Royce Motor Cars, Moët Hennessy, Mytheresa, UBS, Luxe Interiors + Design, Travel + Leisure, Corcoran, Douglas Elliman and many others

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NEW INTELLIGENCE

MOST READ
  1. Longevity is the breakout trend in luxury real estate: report
  2. 4 tech trends transforming luxury marketing in 2026 and beyond 
  3. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  4. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  5. Online retail pitfalls: A deep dive into FTC’s mail order rule
  6. AI transforming marketing, but not as much CMO function: report
  7. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  8. Headlines: Orient Express, China Singles' Day, Gucci and De Beers
  9. 2025 likely to be time of reckoning for many fashion brands: report
  10. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report


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