Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. 1 week left – Countdown begins for Luxury Outlook Summit New York
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How to advise your audience without wagging your finger at them?
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth
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Marketing

Why authentic PR and brand communications are key for luxury’s recovery

June 30, 2025

The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions

 

By Mickey Alam Khan

Why Luxury Roundtable’s Luxury PR & Brand Communications Summit in New York Wednesday, July 23 is a must-attend – read below and check out our agenda here. Speakers include senior execs from Rolls-Royce Motor Cars, Moët Hennessy, Mytheresa, UBS, Luxe Interiors + Design, Travel + Leisure, Corcoran, Douglas Elliman and many others

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. 1 week left – Countdown begins for Luxury Outlook Summit New York
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How to advise your audience without wagging your finger at them?
  9. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  10. Why brands should scale back and focus on the core to drive growth


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RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
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