Marketing
May 23, 2025
Locations such as the Greek town of Oia in Santorini have held their own in the luxury housing and hospitality markets. A sound reputation backed by word of mouth and strategic marketing helps keeps Santorini front and center of affluent and wealthy consumer attention
By Mickey Alam Khan
I’ve always believed in launching products that fill a need that’s unmet in the market. But I’ve also introduced products that create the need. My decision to launch Luxboro – a full-service marketing and upskilling agency for the global luxury real estate ecosystem – meets both criteria.
{"ct":"rr7Mg4SIz7KhEuGapQNIo7TZ5\/5r44wLo5Y3F6NxyCjJcBMmBt5mjv3UdLVsPdrIflHmJWJiD1sPavl5EFjAgVj+TQvyX8IWQfDKuwBsX0qJXmr7GYJsAIEweaM2bLy02OstAsFoc5CDjljhz3n0QHppE4sma3fk3NdIaMXvsfn7CvJ732CtJ2Iz6nE5uTcXjBWVFb207GoGEVXpoKA6Mv7L0jbSxb3q\/cXUfo41znkI+mJuDaIT1hCwepB8QF2JY\/2xK0GuJHwhuQmQYmPlvMU7Ukg2CHL41hPmfEsQ8PuUTy1JbKWXJ+5zSONDeVeESHHN4yTISMLPjwwQyytyCd991AF9cYAkG27fiJ15hPWCgWueZGphSnPEaW+VXCk2AwyrVCuDWwT46pEupRKUFSdia3vJi4ySi3zpq2gojzxWrFGRO+QB50UKNo+tdxuNc0Qe0ZA29SBGcuGrnJTTgH\/rpLlMo3i178EQpsdHnVsQMdih4D7xxU1X\/umgbqLOD4tu3hTnD+izuv4qfEp+2rzxx027O7uc81G+1NVWhxpN2b3zSu32TJQ+4kLQOrNuoXh2yYG\/g0O8LBbIR2aAsgnFouunwHTu53ANeSEz22Yl2wcY4aUMXWFx6BOvwYQw4J4LqmGsRsUKD+qbjAaMp0PLXQ3AUByDj8zYWCnK8c69ZwUXp0dmoykOEpwAQwp\/vY65olm\/p2o9ZugeITi+pNwtyQeQ+y5qiVjboM3jPfHRyfVBVJx8Qsqb\/x58X8q3sNby47q9w0W+3KSXkJHalR38gz9jCWlJ2ocnvmcR7zw8BSeLrKh2+a+EIhmkGuoosmBeCuAMIiJIe1hXykwus4\/PFBNnbV6oIjuEvbErzx9Npozp5fNTI+GzPSa1dQW0AsIp9mQHX3+RMCNWg1jvKDzjzLerf9IxZl+ICyLDC12WdgJaVn7OEuLY9lea9Q0tXXsOd47piYAPNDxciUp45gIvhpdKFtY9oGI7N6L+ntnatvz3J62ZAk4RxqCRX2O45Bkqux0OO11QNvrevu8UPVF7yPAY9LnbYEniOq83B4f8kx2Tvm\/fsx7AiH\/0NNUcakWjVDyOMW0Js7jU7VubcTOHOYpNFhMZnRXutOzBknRC5fl4sWffRKbwvu8g++vrUQYnIu49oROVnWFgmz3w8O9Qb3EM3a4qz2dm3anBJGRAJjpvovB4DUH7\/6O13VP5W\/M+FhyaMigpHXMfzCZ8T\/rL2cL4OllLuj9TgRe1esEoQgQB1Kgnmm2aomlb+pFl\/kIeBNLaeBBoeQBqu6sTymb22gWpBxSZnFUzKe2Suj67k6uOhxP5FHyZSBYclbjJ4ygHhAmyKDJr0v\/fxtBinckzFmUCQrqqp4cp+QNNHG6QH5+mKngoXscNbbMHPBlsQH1T\/YZl65ttBLgsHqjEkBRkg8IIRWvnGiXZxJtrxz6ba1IxCiluRjt+Lz1lHOdwjGeO0UrHE9ZmX1V4C\/PK6p5KptGT63B7tLVvidXUzhzUlsHORYgs4+kJ6dVS\/1gBdff\/r1Lvv3Ek5N9AjqjFpHdGOLg2Z6GSHoOpYh3pRewd+2AnDMvukJDtaytg4p3qNxlzQuy46S2I61SOcGGftGRwkZ41zr2SAyLo3JyRIfJ5Dxce8u9O8R3JsNX4demjBCSQ3IKCCqYKByX6rQX+IGp8MLnBetkseHmgPOeizS6Ow1OT\/tAuZ5n2VCDhCZ2vbHWVLrcxMUd4ASaG3n8QRFDItf81wEk3f\/et5I0vR9dJMASTCuXE2tMdsIgaeN76BARAvvgkZLo16YPygFUHfaJaxtjxoB42TqbsKhya7jbJk42utVajCuh61ZV6FghL+h39qfO109VTN+kxdjCJ8ha7gVJqQpRx3Ld+ti6xQ+UakmAEhMvsYrO+xoVZu5IkvZchjEP5dZiiAxUuBklVWmEiXlWze\/VsNmEqQKyrD1FHUnwEGmIoau+c4vS8jgkls0ay1IfgGTj0qqsz9ts1dEmVTXm5vzXx0nCPtSMxUD8hUjWvUQt6Cl0skSQbkbd2OD8wszBazY64P7t6acY37yYYtfyW1OLvUG0x4r3MB\/1Ef\/M28yGGJKb5ut3nTEFFZA5pcxkbqyqEdafZAbOZvV9gvx9dzzgPExUYlPvaKIGXZl5RPedSuKWd+EnhAhFDM1s9fzwWAk4GjXd37JTJxTgyioyoIg16n0Bb+8Va0kckjyjdAHlFBQjvOJoDH872DQAGTgy+4btRwIutN03iW\/hY9ZAXjI8fngSziwPL4g1WtlZL59qTUra7r8L\/EBrplyqkj9RVM4yS8mPQ0wrQ+Ysl8YkFAf8JsVsGIPQyu6o\/IDjPP\/Qi6pNDqTZMh7lHHeRHni3huic3YQGGOkp7EAl6REG29Mpq0+k1D2bpFTCKoUKEE8B1ETxXJGtD7z5ZkCKBMiBMSPy5ofpMT8Qimqpm+BRyxUePmAb1RbtWtENQN2d6UjxjPAtygnA3B1E7bUy6Q9S+TaYXeX7Qf3vNtyoaK45uRAJw3SVlxiRGfITPUeQyuz2kMmzdqH\/tAgWv56Bdq1NppuI0J9YnTU1zmoLWibe8bZFU3UpsZ5cztdiJi+RF2lVuGlwObnJHuuwQaIvBObAFh0W+kTFpzqWzpyj9\/703WRJ9v4+ErCd7q2QGQa3bdcqJGaU\/umQWs8sunagjad4ZVDR5mEnDcEj5QZPPunAAn\/r6pKiOeAK\/cGbOqtUQHsqeRHG6Nm7oW2mx\/634EyYZBHeHW7An5ZYFT5WHe7nweMme3VKS2eCmmyjghfikVVqDWa9Q6QL9\/w6PR6F6kqWnVQe5kFx4GdU1wHzporow5+xj5FqRRXp7nHG12IJ4anQ8ijfLMKTtn9Aid07RLJ0FFlKz8ejQn6jidY0BXsus9tv3Ept6HkTc+BUBpl8OGvp1yA8wer6d0aLZz8\/0\/aPVtmw590Q9QGEKjI7AfOuUopyMK+X1p\/\/Agp9l6rQMdTybUWy6ncNjIxjR1c9OiV+rh6CCchu6mGv\/AWCKT5jox3CTyzuuoLQPywT4qA06w8KGIchIZJzQTELegNtYhFPBnHqGfrQba01+1wWHZqti8f0wyBRyznWFoLEensfRpAhcf8K+e+Eas2cly2SEnDVCQAF8mVmdy4CvihG1qySfFOiaqo5eme9p55BWqk8FuR0X4uaVRUoOZQs0aQleRRIvZyu\/8Ba7Ck75z\/umeBqctKKbHXiiqi\/CwYH3vZ7RrPfDcCWLrOKWxr7opQSBtn2xZz9NHRJiWAjPE+q37N1\/oD\/5FTcZxO3xthfZvyaZVj3WA\/0Uw8Mf0qSFjYsgCkH1eCzAV+8naEoM3r+1jUlIUGDwVp8Kwgaoe5GfSjziZcTS+0IJQARMfRr7KL48z\/HW+iNWmh29\/SBV\/fWSOrVv2Vp2bzOqwsqYTD0oPGfPG8DGwhvfRSb5S+FVcvVHJgaFfcoj7LuCbJSXw10f3Jb5xj+I87qlOl3fVVpgx909d4kbD2BHwwRK+WdC0ogXDUkqAL7UgOgFmynOgHFvbY73nzUdGjSdY9vlGFYYKk4wlvvHHG2GU\/yUr5tF\/KiVY2lcR05hZMpCMpEPDJ4xyE1ua37aObbfk2wBAefV7vZE46kVYKHVOXhGXKG7wjTBNM98ZqP3nCbmK9JutzZ2QC8TcDP5voewI4kK7HOLcBODW14US5xWr+fTBfCMULNhHNMAAvuqAgS7TKngpGO31P1m4aJ7+6lA74iQd9TO93AQSRqjmmZ7oKkvRY60P0OABOBAfYYnILrz8V5nvJay2fwjlYp4xSneKZ89fNfGj8Lg+hC6jaPjCESRpIAWyUBof1\/PCrEZulTeIK7RfzO5K5+r5reNdEoZVEB24tv16AVUn561zDVbsF2zNASTfomdAXY7ZLdQsAZpWPFDzzCQiApHOzbU0lZ8n2FccMh2qD4jyagYFY5uNP+bBNPbC5A5\/73tuX5aQleNOML99jEuYdLbHKODPRBOy1UfHLVQvkVAsiTftc6xJZ0\/UBuNsixE9LjkxRQLRa5opPEsX7\/XDtCOI2SlQfRzIp7\/B2FPdeTSpfL9KzaFJgJECr8uUKiGyawE+E+x1y55dgVdMaGLup0gvVJPUTYZDlPm77E3DWuWIpPtOkXi3YjmnLAUFSb6i2f5jJNAKiDJcfjxyU5TkXLyXv8CzITxwD\/YPVld84kfCdfWPBb4aPrVTtiX4\/VLrZGU6DquDlk1GFz1\/VvKGKqS5cqrAuNC8dv9nnKPfbad6O\/Q5MUKNf5a0qX0JeXv8IMn9NLqxHLVOdFbj9yQBk5+lfEM77kO8A6wpJawDd0lU3arfxCEig4N4jCNKBbVAh6JSmBUz68UwZxptcHdJGTUH+a\/YxUipETwWc6hEOVdtXEBzsyS304Qp7tzB7djE3oPyG9n79z7XDCAS0JFFRmKUd60N56Ekk9eAgsdlSsde4tIG2Qz5fJiD5oGRFPl9kMrLWJ04dCMDPghlDASYqb6\/2HTs6nrXivP6ORAFqlTi8jm++ioBGyCZjoqFZd0S3XPzwWV6HeLaKWOoWyIHx8nyiafn7bpakddfXCvwr1R4XDdsfodfPJyMRh1cGdSNRM5nSbdNqd6U00qbsw0jd\/tAxDTxnkCSONwE6SF17aMW5nRmCiwN\/R3Abtu5tx26e\/Nfv\/NazdBIzQ0uVCP4dqEuT2HdAZlM9urdTTtrNBRzL+wgvF0f2\/2\/Oa\/fUEH7eS+TryXSV0R\/nqvkstToM8gxTS\/zC+oAcYVmrmMNRNJcrrTQju4L5MzEqc34IaYARquhh0XTnTSaazH1G5JKLkZuC5FbuTJWUWcixVjm3NjgtD6c\/rVztkrmioZqJdO90MLLy0Qa3tE8FnViuJPpdEKB3Ot4TKzdBuA\/yLf\/yPyGq2kLLbDfYAjJ2OEGVkEixqeU7n9Z47Dy1kTNxJNbVpPlMqlsJu50U+axizUDLV+2K9WbSW0Td75PGdVil8zpmcSQfF4SxvRQPCn3WffaplZ25scs9ozejHKn1C6pbiTGVSxX7wkOE7W3eHSOPwbKO5uBahc03HHsRi+Knm5MZ4I0TRZXUp5GVg+hWlZdNjaNIJaI0NsVAbrRxynvU4yaRIgwsZI8K\/fok9JfIMbzQ8CdVXRKOzQXmiBRYJbk92BH5kF+mWD\/kGq4Jquo2CHR2UDdJEllc72REv3WzDy3gjXLjPL73dbGfRKIYYZAcpdcIbFg+1Uu81Ahv5sOlRbzWjb67IzCVtw59EIOz7FU1wCt0\/c0hZ2w2yFE8WuwKWS3yKQbCHOFMNegmygjhGcqeeMQRCtV0ifid2KPUd0+mAWyxObLJgq7JfrDrJpPX5PDF+x5CbdFGyjFHdGO+psYPWDrE7BqUdZYBiIsaK\/lvhyqFcr11r1WKXx7jFz5qaS1xyvQCGKcXLBz+914yFkSyTaO9dfPBFDXJa5HDq932AxAI8HVbEaru1LvN\/QseKXgQrFysLEWVZU5Tjm4pwD0i2CgiDdjJpuBtIMqEskZfE4PJxye1kioA\/E8lRx\/Mh8BNQb0eglDK+FD0WuQcnwQVgAQM+um8kPtcXnrn\/CWI7+nFzmXCBSkCHzjTZLthQs9xDhbZqCVUfX5\/Me\/WxOBTr7iaZbeg++d95yB0GYrZP+6+RbT1m\/20HL9FL8JWo2vwnaWfeySpX6TuxuWRIgOtp67YK09c5VQgHy25MEkMzEe919tLBPxcGfRIoQcEvABuPr0ibA0qE8k5WfitygGW74M6LatyL6VYvuoDgU7rFwAQuwmNuAYw2yuzblgljOQ94zg0JafKCqjv9iQJfoVMKLg5jk7Y\/vtkK\/N4hXEOgg4ej\/OcO\/05pJnAQiNkPceaMHNuIeVmNKa1PgLy4kzR+WHlXt3FVIc\/ENpnGKefPZZrS4J8neFmmWLmLjq74Pzxmd1AQpYXo+BqkmkubmRi2BbMwBiYggWglwnkqPzOjAkrVBazjLPMYLMbGB3PZy4qFIBF0ys6S0RCcGoBB2HqQsocoRlMhEKHFqumhyHQ\/2\/1oNjlAMI8DdFSr2KxVFQnYiDuil96JoJcQve\/zUHPnVY5kgRnnBnrmPBm9BglepBTMb2zAhyIVbdX1nJCpp9OlWH+oxbGo+ksUOhrU+z3Vl4IER6f3+HCGpoypkE+ZoRY8G9l5GP++DkBh24ZAa8gG2deA4lmESXzI0\/LC4KRJvJL4aQhJmktGQ1cYAhi2fE6xhQTUZBG0RbwNyxEw0Vkt3dCtQYM+rKuHYMymk1UGS4nVW1XgvlTPu554HzY6u7Xl+Tv9TxNQk33BUSNprqFzfOY6zQ9\/xQpeiBld7aMR78SP0MYIjj4aZYX+\/L9LBqHuWsPhQL3TL+xbddmL22uZMIkqoK7Tan7bqry6FfOQ\/QTDmP3XRlF1Si4mgEsV+1Ooj0MzdmxStTMQcw5frOLYF3e25\/tgGjrRx9fInqtGhJ0pnPWsFU1iRxswOZYg4cu3wcN92h4V6Xz+KJCfycwjqSsJr90vznSXnilJGsHcmPA9y7D7Zg0bUwTFiVC2IYIlbqt3z\/zQykOnqcTj381scPxZcguWWZh+\/K8vBICcqYjeu2Oogdg\/f5pHwK5NGQUeqvfWnWCq9PY\/4BxH6ZEE3qUomlmDayNix9yDdQKfv7TFDyg2elHI1HmErtCpSY4y\/5q\/rLkK0ZFarIBNvuCLSqdlmRnMf2Ks8njNsdxz6RKPk7Od9TqXxUQ1uBepkProK2xoY4wjZClNtRC+4sfvWKgD95aJgfYbt+\/1oBXwr92X2+eULTBfwXxlkAgeVGM2blHA+pQMxPkWOfpkYyiWonJk3jb8GIBH0mMdEXjtfbXEkValEx4NxcExA34OSfcDcc8SJceu1Z5qbTeugX8Lk0yQSlEd\/MXUrd81NdeU7D\/Dteslpct1sMQEjneTZCUe+l3fKmHzv\/vXXJckLInBgBN\/EUYA9GkJZaIMwc4LX\/HK4+\/frHD7QS62E9CFu+RDe2D2cGlMuAubm89debvZPrpUUyl3RbgZrN46g\/sRmkA27zRzUmrNNKw==","iv":"c61b99d2342df10c19104faa0966b544","s":"6ebbb211235d90b7"}
Share your thoughts. Click here