Locations such as the Greek town of Oia in Santorini have held their own in the luxury housing and hospitality markets. A sound reputation backed by word of mouth and strategic marketing helps keeps Santorini front and center of affluent and wealthy consumer attention
I’ve always believed in launching products that fill a need that’s unmet in the market. But I’ve also introduced products that create the need. My decision to launch Luxboro – a full-service marketing and upskilling agency for the global luxury real estate ecosystem – meets both criteria.