Luxury Marketer
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  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  3. 4 Weeks Left! Register Now for Luxury Marketing Summit New York April 17
  4. US home sales over $10M-plus to accelerate to $31.4B as wealth spreads across and beyond top metros
  5. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  6. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
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  10. Product spotlight: The Rolls-Royce Silver Cloud from the 1950s
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Environment and sustainability

Book excerpt: Reimagining Luxury: Building a sustainable future for your brand

January 3, 2024

In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers. Image: Kogan Page

 

By Diana Verde Nieto

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NEW INTELLIGENCE

MOST READ
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  3. 4 Weeks Left! Register Now for Luxury Marketing Summit New York April 17
  4. US home sales over $10M-plus to accelerate to $31.4B as wealth spreads across and beyond top metros
  5. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  6. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  7. Save the date: April 15: Luxury Women Leaders Summit 2026
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. New challenge for brands: Cost of running AI at scale
  10. Product spotlight: The Rolls-Royce Silver Cloud from the 1950s


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