Luxury Marketer
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  3. More connected, data-led and performance approach to influence business travel: trends
  4. Hennessy, bowing to contemporary tastes, enters new spirits category in company-first
  5. How AI is redefining retail real estate: report
  6. Luxury housing market growth slows in key cities worldwide: report
  7. Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
  8. LVMH unveils most ambitious global program yet to showcase nature, craft and culture of 46 maisons
  9. Luxury brands build demand. Associates build loyalty
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  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  7. Future of refrigeration in the luxury home – and what consumers are telling brands
  8. LVMH ramps up presence in media with Paris Match acquisition
  9. Why licensing in luxury and fashion maintains its allure
  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty
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Legal

Why licensing in luxury and fashion maintains its allure

December 19, 2023

Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo

 

By Fabio Cattaneo

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NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
  7. Future of refrigeration in the luxury home – and what consumers are telling brands
  8. LVMH ramps up presence in media with Paris Match acquisition
  9. Why licensing in luxury and fashion maintains its allure
  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty


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