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Why licensing in luxury and fashion maintains its allure

Posted By Luxury Marketer Columnist On In Columns, Education, Fashion & leather goods, Legal & regulation, News, Research, Strategy | No Comments
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo

 

By Fabio Cattaneo