Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
Why licensing in luxury and fashion maintains its allure
Posted By Luxury Marketer Columnist On In Columns,Education,Fashion & leather goods,Legal & regulation,News,Research,Strategy | No Comments
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
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","iv":"a5c8184ef78dd7d0ebc423babfa783a9","s":"2ea3f10ef1e0714d"}
