Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
Why licensing in luxury and fashion maintains its allure
Posted By Luxury Marketer Columnist On In Columns,Education,Fashion & leather goods,Legal & regulation,News,Research,Strategy | No Comments
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
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","iv":"71f70b511e61469c08071951d038d270","s":"cfd7e6d584231021"}
