Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
Why licensing in luxury and fashion maintains its allure
Posted By Luxury Marketer Columnist On In Columns, Education, Fashion & leather goods, Legal & regulation, News, Research, Strategy | No Comments
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
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","iv":"df8e03a15cda5b4a6cc224535f3ee0b6","s":"2e3b741e20d9b2fb"}
