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  2. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
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  4. Rise of experiential luxury in India Open to all readers
  5. Yachting: Sea of sameness?
  6. Gen Z, Millennial donors bring new approach to giving: report
  7. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
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  9. Two silent killers of luxury
  10. On experience: Ultra-high-value travelers no longer impressed by abundance
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. 3 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
  10. Boucheron buys Parisian workshop to bolster high jewelry production
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Legal

Why licensing in luxury and fashion maintains its allure

December 19, 2023

Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo

 

By Fabio Cattaneo

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  4. AI engines replacing search as starting point for affluent travel research: report 
  5. How HNW and ultra-affluent consumers qualify new relationships and introductions
  6. Rise of experiential luxury in India 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. 3 weeks left! Register now for Luxury Roundtable's Sept. 25 summit
  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
  10. Boucheron buys Parisian workshop to bolster high jewelry production


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