Legal
December 19, 2023
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
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","iv":"5ec2645d982d716402672ce1521bfefe","s":"37010cfc713a2aa6"}
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