Legal
December 19, 2023
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
{"ct":"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","iv":"803752e755936a308ac3b51e90b29929","s":"0f2b18cd6aaa9b4d"}
Share your thoughts. Click here