Columns
June 22, 2023
The emergence of generative large language models presents a transformative opportunity to accelerate the development of conversational search experiences. Image credit: Shutterstock
{"ct":"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","iv":"b510000337a581db2a84b800afdcf7e3","s":"601a9a1af2cc23c7"}
Share your thoughts. Click here