Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
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Free webinar Nov. 21: How luxury is being redefined and what it means for brands and you

November 20, 2023

Hermès is pulling ahead of the pack because of the French luxury brand's emphasis on quality, positioning and messaging that resonates with UHNW and wealthy consumers as well as younger Gens Y and Z enticed by vibrant designs and Gallic savoir-faire. Image: Hermès Hermès is pulling ahead of the pack because of the French luxury brand's emphasis on quality, positioning and messaging that resonates with UHNW and wealthy consumers as well as younger Gens Y and Z enticed by vibrant designs and Gallic savoir-faire. Image: Hermès

 

By Luxury Marketer Intelligence

For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Consumer trust in AI set to grow 15 percentage points by 2030: report
  5. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  6. Growth that works today is not always the growth that builds tomorrow
  7. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report


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