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Comment

Beauty

75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report

June 1, 2026

Contemporary beauty consumers are highly informed, deeply results-oriented and more willing to move fluidly across categories in pursuit of optimization, efficacy and long-term well-being. Image credit: Shutterstock Contemporary beauty consumers are highly informed, deeply results-oriented and more willing to move fluidly across categories in pursuit of optimization, efficacy and long-term well-being. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Beauty is expanding beyond traditional categories as consumers increasingly layer aesthetic procedures and performance and longevity treatments on top of their foundational routines.

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