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  10. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
Comment

Perfumes, cosmetics and beauty

Is the fragrance industry’s center of gravity shifting from Paris to UAE?

September 2, 2026

The UAE's Lattafa and Armaf fragrance brands have used influencer-driven campaigns to reach leading positions on TikTok Shop, selling directly to consumers in markets that their founders once had to court through distributors. Image credit: Sterling Perfumes, Armaf The UAE's Lattafa and Armaf fragrance brands have used influencer-driven campaigns to reach leading positions on TikTok Shop, selling directly to consumers in markets that their founders once had to court through distributors. Image credit: Sterling Perfumes, Armaf

 

By Luxury Marketer Intelligence

When IFF opened a creative center in Dubai, and Takasago moved to follow with its own in 2026, the decisions were read across the industry as more than expansion.

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