Jewelry
June 12, 2026
Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group
By Luxury Marketer Intelligence
Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.
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","iv":"2a614f82d578ea764d4cac021580857b","s":"281420f909bb09a0"}
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