Jewelry
June 12, 2026
Gen Z is spending almost double what baby boomers spend when buying natural diamonds. Image credit: De Beers Group
By Luxury Marketer Intelligence
Natural diamonds are the most desired luxury jewelry product in the United States, with average purchase prices increasing 25 percent in 2025 compared to 2023 – a finding that’s clearly a rebuff to those espousing the synthetic lab-grown variety.
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AyLCQ7RzTG8T6mV0FcVxO3bdnpdAJxxJzdz75vCTFHbk1OZrb7YBqhxUtBcjubH9+CAGrhXbeqBlknNlsqtXf05Tv4twQ\/hFU2dspaTtdjpEE\/NB6cGF72lLHJ+3RaKI62XKqXLlof9bmYf9dt+y37EDckAaPaw4tOVhQ\/ycXXhfBYd9H6fI\/kGV47kh5ObxsFUK0uP1YUcfHqGvg8ieBxVMsuccKmUthRcYHRUlrbuSa4WfsmJ8gT0kXwbBlJy5sBtdjupv8GgEkd2qGrarpSR22YCYENmIQt9\/F7l1A2XyFDKMjjajcrYGpOm3Zii2D3AOmoVeaPuPz9or6HJNzuDdkp8FtHjwm9yqWlnOcZKPZuuqR8gE9sq5rqW0C8t+3W0Hpugr1f9KfzkbqlOn24kNKrFHFA\/P0yHqedeDiXsWWIN\/XJVtd9\/tuo1JCCdsuM3Fpf+wS7czOnoJdRY+ZVvuKHUDI\/HoJL0+bK7Y8+1wpyDYA89tOa8QX7Qh+eRmhfxpFhO85wAPflGznO33kZqanolaoD6TY3+UkyP9iaIO43s2vDUjXlxUwjHize6SEnK7AgZR1G9hA3Ck2eE53R915jf8cxx8eiE+e3djt9+CS7vlACNvBmwOWQJWvm09a2XxLdYp1TI\/aGt6QWfBL2YI7VrVdOxOtTbZ+9k6T\/DIUkc91ATobrutdD\/lzj0O2JUWEAywIznIFezBG3kXNul75rUq34AQYfScorlWrIGzD5nFcYTg5JsjGD2UO31Z+rYwHTrImEpjYHBFwQrsPU3R08pnb8mxwY3h0cuRh2OUyO+YiUMTVc4yy\/6zhSEuN0ph1LcBnZKU7asEcABLRIVX5RxTBjjdjdhmHDbzKS8rqDq\/n0Tiw\/+Puj2CRyVfwPeHlnaWpWOX63jGd\/hd96SkeMTP1fPeCMImwGJ1t73Fwxbn+7RX+4bBjmZAdm6SvqpA7Z\/xkUPxFLTuswNzQXu6Assq0tzh9peJEelF+7ShBK9\/ZHRPSb2nK3v2jLWMS16oXSmb0\/s00ErVwA2uTmZcinfZZKENCndpa6cXO\/tztsqGx+R9hXaJFXeDB2m+85eFtzHQmAaUnsD6K1+iOqzqSaUEcmzvviFCwkSuk+WCBzEo5e38ylNn7BqwUxrgTDX7k8XFE8rHPqenruUdU06tGSoHXxx+QLO180BjbPs6+yhFr5aNCjpWK6G6qcLgCWqYi3ktnZWZOL7mn7WvGdOGG+oD77Z9l7YSgZgzVtGHKGvMhXhIKpG96DHdE9J\/vVnct+GeWTio5Ue6ZAtG36xUWlVdEJBY3ICNEQ14IkJOXrpzWKXtphCAMAhJUqq5plI0l984I3vzCrSRvP3Oyfl1nOVpqncfExU6\/lDMbtJ9vnz1yl7brGKF3la0lKhZfxEtd5m\/u1\/nklro8QhGcYyzYPG0Dku+tYKyGESwo61OCVEahHO1Jqj7Go0qB9TO+Fcl1EgRSmNOpvm3fFC0NDxCX\/ntJ5jFQnZHikKNHNDqPl+J\/3+VBkYYk6A8NzejqfIueS0j3eLudssmuB7YcEuWbQVKF\/h\/6tMWP25A50jxBZtcJY\/fQUdwx02wBNGQ8cG\/W2E6fIUvuhOlRtPX+urYyzZwTleInV\/Rf+eVaJX9kEBg4haFbPLX5hgy4qKMle8OibvMoWrmIdgiJBc3LXKQBLKMbPag4ctPHQwbx1zgyWfrWbKhqD16eBsECnbkeK3Hu81ATSWySBmhVVijZf6vWATNoLI16c8CC1dInDTl4idRxEhkuw1ipB8REKODv9y+pJ58GRFcnH4Mb517Z+wJkfexD2aya6GgrGeyYsgG\/LFtQOqxvcTX6YcEJhFqrV2MZBryayK3hFVDPZ42Sh8T8iU2Mk3GSeZ7dV5kMl8U75OuRPPOWzXQFLVjgujpkpOPeVjnerbB1B61QuW40LSt0HGMiqpRs\/oVbIooGJTt96Yc5HKO+C8sCA7tx5MSq48nHvn6uTEMRxvhAhlVRBavdNI8+vZhoAbAn6nqf4exB+hgaUoSS0jgzhu7xpZxOT3bPDBD09w2\/0+9UbeCI6HiLHMC3A8zPEth9NeA6YJ9PxXQsfSq4985X2khlPlOs4J08lL5soPEa9wH43dOCkrEdwVu3fMBPuuQ5KKhJmo5XQWF8dFtTjaL0jnNyAcLXOoZwUcFvz+tpmIRgYgpX5bjOA3ypzIZX8Po8wVcIGkF3FHny+dZ2qZ\/+0bL6zIrLWvg2nDoRaS9kF8tG3nDy4YtcaC6lxIlO2n8w6Pg+Fxrpot62u39q\/wiUtRrQH0Y+dvM16hNDD\/Y+Rxsb7y3iVUiBt4mLse5X25cpep52jNb2k5v4JEND0U07agJec+vDMlb07VTCAgcD+Dd3aC2\/FVpO9nGZ6Co+UNmViDEFkg2knLT9RSU0zjuj6oxr3jcb8Bg3YJVqLEQ9KcRk8k+x2TQV1DX9TKLrCTbF1KdT1vaTeMzBcz3TkiZ58KXckl\/bThlfMvOVfFnGRZauQVmj\/jvSBXsQWnm7GFCxPyaLR0+IP\/1UXUx78hnoL4DB8sr9oxXEKXQGW0vBe+WJgsna1PEmBp4P8Wf9nGqJdeas\/u8UhIbThD1hJPKwVOjKk\/LAVwDyROsSvX+v488GSEmJNvmvgV+wrx9\/rKTX3E6rpxtOQYImoVdUdSVSP8MTtbJjG9afN5Uz+5uxpZCBdU98kF2FveaoucG18ImfSUKFlZSNRksnwvLUvmNaDeMKZNJLHx11Yci+yKETBOrTRFFhYbAPlZ+CELA+uNioL6VZS47xpc\/Pj02J3xip33ptU4SqgIyKZQsTgR7uaXPSKucg3Lhig1BNBXB0pxlsAYPFKvTCqQajyciKwM0LwtBIqUsygA7CxaaPglUmFDl48seaTpDW7Z+Zv8GlR80MfFDZm4itwIpxNzn74zXDlYP7dmS1sPW2EtolizmFl40H8EGST9y2m9VjDZI7BiN11\/yqHYQXEX\/yyMgc+2UDTqsNZCJ0ceeI16AbnBdZZb5OXAWT3NgYMwNvRvQI5\/el\/t2\/WDqtB0Tdx1aGGRrP8zdrTAvYKtSw3irGHXhYoN3HxoNkLR2aKC00kU7A9YHr7Esd9iYk5rnw5BZ\/FTQSfcxBYcG12M8pulmlhOOPfv4v9Jo0ELZUoafoUvhJSrEDcUelJZL8DM\/Sfan8zQqGRBd\/uAkRGGLiVsyyLDSP4jMO3OnVMEm1s+qeWB8LfBaKFeuMMcWm64zCFfIFqTgkq80EevVihd6xcXrB\/5hjiGhTn+K6Nr1g+CSVvBjmyA1HAQK4wrwFhbKMuq6cVNttq8WIJt9epqOLdMKlxYsUp3lFRWdoXMTpjco7dY23aGiMVwOKQcdL5iTKeaSl1BF10fKNDv32qQeS0WGOQrpAMKpD6WybJRihGj7mfWHnh5MdkKBvwVl4bJHwHdHjLz8odaWhSJ603P+notkctktRXfxzkKGB7pBD814ATGZ2+i\/J7vyrbZdauk2B7+6bB1iGpJHS4obM+uMkmYBmkXG7GY91z\/1y06oFYufUiRNI9nCkWvqMexiIBXIfxpZqUBEgzd1JrRXneBQEFAJAIk0cBEGqgrrErmQMZaJaqHcEDkz3WX6dd4wX0zs\/FNmWLceVqQ8LEnnyc4F8+KbuxjgIgD2k6SIOxjODL2hpFgTaP8ynHefQjiu6LCcewxB417XzprSHSNzy\/rc7E3b20ewxGz\/jJ5PjBtZ44FuPl3WYKHoXd7fUfiHyfNqkHx6X59K\/ZkLuZ2cJnU9xWMUb0w5ecjL49Gt45s29i+TFpilNUcGCE6GtnNpBTP+NhtvfuwEnyy4x7RML9qg42L77IiLexgj\/BPKeSobx8oYlBtL8zDnYw9PLxxXIgoJtiGUn7D4j0x1JQ1rT2vM3kHzxH4gODCUba2lz6HE49bM4FDS4TG1y5d7kXmKIu\/3o4NkJ6s\/lOlbpyJny2Vj2s\/BIkNNvchweU3g936eVl9a8Lv1QowqSH5\/k7Ogg5tYoWpkOIDckdzI6N6eatDxAY\/No4fl4jBPTzeBxAYZ15mP6QnjdRF85QYKuJaAaqM8wS9BE88Ra\/JJFlB2V5guts\/ldUCvlq9xAC0dYI1bi0cO8bxM7s2ylxzIGFJ4Vonh7yqqTZ53LasnwLx+UGjHoMnQ409fJ5zZedI4OoYxwAmmm3PJ8g67ASLyq8KbYagJOd5F0iONKjjWcfLtp1hXPAMfp4MDdxM1FHrr3cZa7aSz6fz1ENes6AAfnmjuQ+EM+mDa4\/mdG\/XRfi9+YOSdZ8sRUciMB7zB7z3iHiNBQgT+4Fn\/fUfLUvLhmtEaOSi0072TiL57h1ltGYvjAkKjTPH7TmJpx2c9LEudQbJac+q10iwVXXZTqLvUz+H02GY7aO7npB9zKAo4YO6i0RQGvj4xis07XbP4K+GuyHfAoW0xQMGA+23sDLRa\/DpJP8Ksb9AOv8tFLkylZIRQZyuiB4JxQOBh0MQAwUt\/MvXUPS3J3vyB9tpVLoPcKWcAeNg8kSxbDC+arsB9RXJzBnectmV4+zvFn4y4wyuQYwAZkYKMFhl\/6EG1eoa64rQ2mjK5FYBtSdEEnJvtKizQdgEog04S0xxRYcri9F1CkpepyvxTtP+YwEq6pzoQVKDhQJchunYDmCpaaiBgL64jfG+egBLUxerRugmU8VsyK7gdENY\/4TYjYXK1eECrMQhabRSxUGW3iTl72PJBFoedSBHODWrsZmdUe9mCj+RkBnYgJLLNa8nbPRFr0HKQpsA9RxFacYJJYiCt4O3TJsY3\/l0P2w2JinAc4beTq76Tna9KXS41woNp1GWYDy\/4PAa+qLxOIZ5bzeFzWQCXPwdGrCI+jlIiOw\/CY\/fIK486YTutryp3QAgADyM6KdxlwLFaPRJ5OIQp15IwW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