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  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. Are luxury brands walking away from aspirational consumers?
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  7. AI transforming marketing, but not as much CMO function: report
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  9. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
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Marketing

AI transforming marketing, but not as much CMO function: report

June 15, 2026

AI, like the Internet/World Wide Web, social media and mobile before it, is a key member of the Digital Quad: the four transformational technologies that impact consumers' work and play lives, for better or worse. Image credit: Treecha, Shutterstock Investment must now move beyond individual AI tools, and towards fully connected agentic operating systems. Image credit: Treecha, Shutterstock

 

By Luxury Marketer Intelligence

The vast majority of chief marketing officers feel that AI is driving an end-to-end transformation of their function, but few are using it for that purpose.

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MOST READ
  1. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
  2. Longevity is the breakout trend in luxury real estate: report
  3. Global superyacht industry turns into $62B economic force with influence beyond tourism: report
  4. World’s only Hotel Clicquot popup returns to Australia for Champagne-inspired culinary experiences
  5. Are luxury brands walking away from aspirational consumers?
  6. How to own your market
  7. AI transforming marketing, but not as much CMO function: report
  8. Global house price growth continues to accelerate
  9. Hermès blows past revenue, net profit expectations for 2023, showing continued global desirability in product range
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 


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