Luxury Marketer
  1. Don’t defend experiences that your customers have outgrown
  2. AI capital steadily redefining select ultra-luxury markets: report
  3. Inviting nominations for the Luxury Marketer Awards for 2026
  4. 2027 home trends: Digital detox, ‘colormaxxing’ and ‘catios’
  5. Luxury cruising surges as appeal widens to broader range of travelers: survey
  6. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  7. Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
  8. Gen Z emerges as highest-spending generation for art collecting: survey
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  10. What are luxury’s social media blind spots?
  1. The global state of wealth in 2025
  2. Why I launched Luxury Marketer 
  3. What does it take to be a CMO of the future?
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. 196 self-made billionaires drove wealth to record $15.8 trillion, up 13pc over 12 months
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Growth mirage: Are luxury consumers buying more – or paying more?
  9. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
  10. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention
Comment

Yachts

Global superyacht business grows 4pc in volume but 36pc in value with younger, more discerning customer: report

May 6, 2026

Kaiser (60M/196’) is one of the finest motor yachts ever built by Abeking & Rasmussen, a shipyard offering Northern European pedigree. It is on sale for the first time by her original owner. Kaiser (60M/196’) is one of the finest motor yachts ever built by Abeking & Rasmussen, a shipyard offering Northern European pedigree. It is on sale for the first time by her original owner.

 

By Luxury Marketer Intelligence

A new report on the state of the global superyachts business shows that first-time owners are increasingly in their forties with tech-driven wealth who are skipping smaller yachts and going straight to 50-60-meter vessels.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. The global state of wealth in 2025
  2. Why I launched Luxury Marketer 
  3. What does it take to be a CMO of the future?
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. 196 self-made billionaires drove wealth to record $15.8 trillion, up 13pc over 12 months
  6. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  7. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  8. Growth mirage: Are luxury consumers buying more – or paying more?
  9. Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
  10. Webinar Oct. 9: AI in Luxury for Customer Acquisition and Retention


MORE IN Cars, jets & yachts
Luxury cruising surges as appeal widens to broader range of travelers: survey
November 10, 2026
Yachting: Sea of sameness?
September 30, 2026
Bentley Motors debuts new immersive, digitally savvy retail concept borrowing cues from hospitality
September 24, 2026
The real creator of desire in luxury Open to all readers
September 4, 2026
Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
August 20, 2026
How sustainable solutions, responding to market concerns, can protect long-term yacht value
August 13, 2026



RECENT INTELLIGENCE
Don’t defend experiences that your customers have outgrown
November 11, 2026
AI capital steadily redefining select ultra-luxury markets: report
November 11, 2026
Inviting nominations for the Luxury Marketer Awards for 2026
November 10, 2026

Luxury cruising surges as appeal widens to broader range of travelers: survey
November 10, 2026
Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
November 9, 2026
Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
November 9, 2026