Tech, AI and automation
May 28, 2026
Luxury fashion needs to reiterate its value proposition for aspirational, affluent and wealthy consumers. AI can help. Image credit: Shutterstock
By Luxury Marketer Intelligence
The luxury goods business is entering a new era where the exclusivity of high craft is meeting the much-touted innovation potential of artificial intelligence.
{"ct":"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","iv":"af52ab1cac1882b682a09a73b9cf0aa4","s":"134b147db5a3b0bf"}
Share your thoughts. Click here