Marketing
May 13, 2026
There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One
By Luxury Marketer Intelligence
New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.
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","iv":"5e3c6fedb006902197667fdf3ccc42d6","s":"3c9a94b4496a9a77"}
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