Marketing
May 13, 2026
There is a widening disconnect between opportunities for connection and true feelings of belonging, thus signaling a fundamental shift in how affluent consumers define a life well-lived and posing major repercussions for brands. Image credit: Team One
By Luxury Marketer Intelligence
New research suggests that for contemporary affluent consumers, the real scarcity isn’t access – it’s belonging.
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NVLQzqRHX\/sHtIUxAJ55cuwGaj2lJRSvmLjqM4B8nIv6kMAzQrl19eAtp5x63iTFrPxaILTR+ttHgboerqw+leHdUwXy5\/rqwTlg0tiC+bG+CdMzpLReHWdNRDcjWt3N0UZop9wWWzdeEa5FbWJ0zJqHRBtbu0uZZ3Re7QczctdPQM06KbO4lwfHr\/2oqHcEjZqMRV4aJcYTnXmS+wChsPSYez45G8lt\/qH7vumSqLJotgwbvpOPMJxGaku3sYOozdLI1rNd2dNkE6sDF91Z3u+lO6owd1UKdkyJ6SArT7ClYKpoylplaVtPcIUZd\/wK3DTIosT5QDb4IytidqrVQxgHoksgagV7vIB+6sWn\/r\/SB27L3WJK6\/E7A2pWAPQlHjzMA7YKv1lwimyzYbXBhvp4YubCOvzpZr3JJ4cVAdTtALh+PdEnMoHM+iCBIuct6oMZxI+zvrXJS5ejTXVkuoLm7g0NhAmiHMsqGn4OtQORHFn11gZUla4FYkwF6Rsvi+Mg31bJgQZGRoQbUtdIlJyTF80bhr0slVwNndvqSsMrxGro25rdNbU0tJdVp1X2QDtyekyJgGcD4+cUKEavmE9z+aEf5buOPFhuclcSuEa9j6QqRkbpFqaZBeRbcAbCbVGLxYJp1SkFbUFUAOSJHl1Ntvz23bXmsrQwjpl9klL4z4jh0DSV\/UTB80Z1KNNbfOC8w5YmYIy4p\/KoCvof7zgWOhB2b6e11wGsWghUBkPE0QT6FJj5gTH6V4CxrB62Unq8Oogu1PSE80QXgvy\/d\/KsqOsgFWSLKTm\/CZ8Pgfdbgwi1V1GN7IxmGWA122XRE6YaIR3CnXOL1C9gCiFZy2SGJPpReYFtm7Rej41KK87nMKfmx\/TGP+ZI2nYg2tXP4vPMnZrXrW6YI32bnDQyOAYMVNM1WYp6j\/GTEHBwRge7uknPm9ECE5mQ\/7vildIQ0GmYEq1aQJ6ZpLEBu1lm33cvlGw+Z7el1FjNWIrIW2tggeODuqC0pQdNyiH5f+FZWDSTesixgNJ7pSRJkehTAQgZfwmLqBzLgWzfdi\/PbbLIzQrUkKFzDve2RJkOdSAGywPHSQy7N6n7CRAroxqgC0AMq9x+zy0GM5uC3+vAVIg5sEgP553jYZhL+pXnUcp++iLR\/1s\/GFbi5WLPcFIjM\/nIUChKcIQbrj4wWlN9abHjcHM2fXaCkynF68uIk7UB+BVmS5ufLhYXwua\/ptIKNrcAf1CKgqzga+A6wkraMVQ0nfpM0Dc6vzNX\/Npc9OYIgTzozSpxkJ2EMm7MIz8wq7yrZEbTBffxmEzeMnPmfZ\/VDJ+MqTlKpCdO00Y3edEPrgzCO6SHBAqWVf86kMuEL7G2wdpThjGkbvrc\/A70qRxJIJQRYwM1EJVTpQDCRw5KugkCa5rj9L88gorut1toayDwMqzH9+m+Igs\/uvZHPq9M6ZiONXBJHlN++o\/6zPD3j\/ii6a1Igp9vSex1IlDQUXTz0O0x0\/GYVjeR\/YCzaDL0xKQNFqg8u2HW5k4IWp2F15dUTAPh8pQNKxsReAQw7dQMiWQ7PWD+6FSWRT57SBgw3JRTSRl07gVdyHz4CG58JtJVCX8TB0xRPQLLlzy","iv":"fd7b558822b24234424b1f783203080e","s":"d1348fef56c5a4db"}
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