Luxury Marketer

Perfumes, cosmetics and beauty

Spanish brand Loewe targets South Korean beauty market with first standalone perfume store

February 18, 2026

Loewe Perfumes storefront in Seoul. Image credit: LVMH, Loewe Loewe Perfumes storefront in Seoul. Image credit: LVMH, Loewe

 

Loewe Perfumes opened its first standalone store and first location in Seoul, South Korea, in the design-led Seongsu-dong neighborhood.

Split across two floors, the space features Loewe’s full offering of fragrance, including the Crafted Collection, Botanical Rainbow and Un Paseo por Madrid, alongside home scents and bath lines. The brand is tapping potential potential in the bustling South Korean K-beauty market.

Loewe is part of the LVMH group.

Loewe Perfumes Seoul store interiors. Image credit: LVMH, Loewe Loewe Perfumes Seoul store interiors. Image credit: LVMH, Loewe

Design scents
The Loewe Perfumes Seongsu store blends the aesthetic of a botanist’s archive with a Spanish sensibility, woven with references to Korean design, per the brand.

Art, craft and design from Loewe’s international collection are displayed on both floors.

A knitted pendant by Kwan go Lee, a traditional moonjar vase by Mun Myung and a watercolor drawing by William McKeown all contribute to contemplative moments within the serene space.

The façade and interior are clad in ceramic tiles in teal blue, emerald, lime green and turquoise.

A central garden draws on a traditional Korean home, while a pine tree combined with ceramic pots reflects Spanish heritage.

Inside, expanses of concrete contrast with counters in green marble and a central curved staircase. A dedicated area allows visitors to experience the rituals of Loewe Perfumes’ bath line.