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Columns

Luxury must rethink the codes of masculine status

February 12, 2026

Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys Bad Bunny, ASAP Rocky and Harry Styles are also shunning male luxury brands and choosing to be ambassadors for female-focused houses such as Schiaparelli, Chanel and Dior. Image credit: Shutterstock, Rokas Tenys

 

By Livia Stefanini

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  3. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
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