Marketing
June 30, 2025
The consumer needs to be reassured of the value proposition of luxury goods and services in an era of increasing skepticism towards brands and institutions
By Mickey Alam Khan
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","iv":"f0db0ad214521b9ddc5f6b15b00baccf","s":"5e132567faaa5626"}
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