Outlook
November 13, 2024
Luxury brands have to work harder to win the loyalty of Gen Z customers, many of whom have shifted from the category over the past two years.
By Luxury Marketer Intelligence
{"ct":"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","iv":"b9743a2f8df47b6bd319dcbb833bc3f0","s":"bcc8c14183968efb"}
Share your thoughts. Click here