France’s LVMH is debuting a new employer brand campaign that seeks to reaffirm its commitment to its employees, empowering them to fully express their potential and thrive in the world’s largest luxury conglomerate.
The Paris-based group is the only player present in every major sector of the luxury business. This omnipresence is being held as a key competitive advantage for retaining, developing and attracting top talent in a campaign titled, “Where Dreams Become Careers.”
“At LVMH, we believe our talented people are the key to our success,” said Chantal Gaemperle, LVMH group executive vice president of human resources and synergies, in a statement.
“’Where Dreams Become Careers’ is more than just a marketing campaign – it is a promise we made and continue to make to all our employees,” she said. Their personal development, ambitions and dreams are at the heart of our focus.”
LVMH is the world’s leading luxury company with portfolio brands such as Louis Vuitton, Christian Dior, Loro Piana, Dom Perignon, Cheval Blanc, Sephora and Berluti.
Dream job The ‘Where Dreams Become Careers’ campaign aligns with LVMH's new brand purpose, ‘The Art of Crafting Dreams,’ and showcases the career journeys of 12 employees.
From Paris to Shanghai, Milan to New York, and across various departments – operations, retail, finance and human resources – spanning sectors such as beauty, fashion, watches and jewelry, and wines and spirits, these individuals highlight the unique career playground LVMH offers its people. Each employee has embraced these opportunities to turn their career dreams into reality.
The campaign launched in multiple phases starting Sept. 30 across print and digital, both organic and paid, showcasing LVMH’s ecosystem and the diversity of its employees, their métiers and their personalities.
The effort initially rolls out in France, Italy and the United States, followed by China and the Southeast Asia and Oceania region.
Human element With more than 75 brands across six sectors and a presence in 80 countries, 190 nationalities, four generations represented, and 500-plus métiers spanning the entire value chain – from raw material sourcing to product manufacturing and distribution – LVMH claims to offer a unique environment that aligns with the ambitions of its 213,000 employees.
The company said it attracts nearly 60,000 new talents each year. The priority is to foster employee development through advanced training programs and by enhancing in-house career opportunities.
The HR function plays a key role in supporting career development within LVMH by offering training tailored to industry challenges, and by facilitating career transitions between the company’s houses, roles and even countries.
IN 2023, 78 PERCENT of permanent LVMH employees worldwide received training, and 18,000 benefited from internal mobility. This figure is expected to grow in the coming years.
“This new campaign celebrates inspiring profiles and remarkable career journeys that we have crafted with our employees,” Ms. Gaemperle said in the statement.
“After all, our greatest source of talent – the most skilled and high-performing individuals – already lies within our group.”
