Craftsmanship and métier
July 17, 2025
The store experience is the last mile of luxury, with frontline and floor staff playing as much a role as merchandise, display and ambience in driving visits and repeat business
By Mickey Alam Khan
Recruiting talent for retail, frontline and managerial positions is becoming a key worry for luxury brands even as the business grapples with slowing sales worldwide due to geopolitical and economic pressures.
{"ct":"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","iv":"cfc2538b2e7d23fe0edad534b81505c0","s":"15edfd746aae575a"}
Share your thoughts. Click here