Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Is luxury losing its luster as US affluent consumers’ priorities shift?
  6. How to structure your wealth for the next decade
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  9. Access no longer the new scarcity for global wealthy: report
  10. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
Comment

Marketing

How luxury brands should retain the attention of Very Important Clients and One-Percenters in China and elsewhere

March 4, 2024

British department store Harrods has introduced the Harrods Residence, a private members' club in Shanghai, featuring exclusive perks such as access to Gordon Ramsay's first restaurant in China, a selection of rare whiskies and private jet services, with membership fees starting at approximately 20,000 euros ($21,700). Image: Harrods British department store Harrods has introduced the Harrods Residence, a private members' club in Shanghai, featuring exclusive perks such as access to Gordon Ramsay's first restaurant in China, a selection of rare whiskies and private jet services, with membership fees starting at approximately 20,000 euros ($21,700). Image: Harrods

 

By Mickey Alam Khan

There is no getting around this reality: the core customer base for luxury goods is not growing significantly, necessitating a strategic focus on top spenders to sustain revenue.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Is luxury losing its luster as US affluent consumers’ priorities shift?
  6. How to structure your wealth for the next decade
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
  9. Access no longer the new scarcity for global wealthy: report
  10. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit


MORE IN Advertising & marketing
Future of luxury marketing: New truths about heritage, exclusivity and consistency
May 21, 2026
How brands are turning customers into communities
May 20, 2026
Access no longer the new scarcity for global wealthy: report
May 13, 2026
Growth mirage: Are luxury consumers buying more – or paying more?
April 30, 2026
Announcing the Luxury Marketing Summit May 13 in New York. Join Us! Open to all readers
April 22, 2026
68pc of small business owners to up marketing budgets in 2026
March 24, 2026



RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
49pc of current customer service jobs will be lost to AI by 2030: report
May 29, 2026

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
May 28, 2026
Future of luxury goods is AI-powered transformation: report
May 28, 2026
41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
May 27, 2026