Luxury Marketer
  1. Why luxury brands must pay attention to the branded residences opportunity: report
  2. Argentina: Reopening of a sleeping giant for luxury
  3. More connected, data-led and performance approach to influence business travel: trends
  4. Hennessy, bowing to contemporary tastes, enters new spirits category in company-first
  5. How AI is redefining retail real estate: report
  6. Luxury housing market growth slows in key cities worldwide: report
  7. Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
  8. LVMH unveils most ambitious global program yet to showcase nature, craft and culture of 46 maisons
  9. Luxury brands build demand. Associates build loyalty
  10. New challenge for brands: Cost of running AI at scale
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. LVMH ramps up presence in media with Paris Match acquisition
  5. Luxury value in China transitioning from external symbols to inner experience: Shanghai summit
  6. More listings, sales expected worldwide in 2025 as luxury segment continues outpacing general real estate market
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Four Seasons outlines long-term growth strategy after 65-year run so far
  9. How can agentic AI reshape real estate’s operating model?
  10. 8 trends set to redefine experiential travel in 2026
Comment

Marketing

How luxury brands should retain the attention of Very Important Clients and One-Percenters in China and elsewhere

March 4, 2024

British department store Harrods has introduced the Harrods Residence, a private members' club in Shanghai, featuring exclusive perks such as access to Gordon Ramsay's first restaurant in China, a selection of rare whiskies and private jet services, with membership fees starting at approximately 20,000 euros ($21,700). Image: Harrods British department store Harrods has introduced the Harrods Residence, a private members' club in Shanghai, featuring exclusive perks such as access to Gordon Ramsay's first restaurant in China, a selection of rare whiskies and private jet services, with membership fees starting at approximately 20,000 euros ($21,700). Image: Harrods

 

By Mickey Alam Khan

There is no getting around this reality: the core customer base for luxury goods is not growing significantly, necessitating a strategic focus on top spenders to sustain revenue.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
  2. African diasporic art show aims ambitiously to widen circle of private collectors beyond community 
  3. Argentina: Reopening of a sleeping giant for luxury
  4. LVMH ramps up presence in media with Paris Match acquisition
  5. Luxury value in China transitioning from external symbols to inner experience: Shanghai summit
  6. More listings, sales expected worldwide in 2025 as luxury segment continues outpacing general real estate market
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Four Seasons outlines long-term growth strategy after 65-year run so far
  9. How can agentic AI reshape real estate’s operating model?
  10. 8 trends set to redefine experiential travel in 2026


MORE IN Advertising & marketing
AI transforming marketing, but not as much CMO function: report
June 15, 2026
Hermès, Rolex, Chanel and Ferrari earn highest trust from AI engines: report
June 10, 2026
More generations, more pressure in beauty and cosmetics market: report
June 9, 2026
3 questions every luxury brand founder must answer before year two
June 8, 2026
How AI shopping can quietly erode brand loyalty – and what it means for luxury Open to all readers
June 3, 2026
Luxury value in China transitioning from external symbols to inner experience: Shanghai summit
June 2, 2026



RECENT INTELLIGENCE
Why luxury brands must pay attention to the branded residences opportunity: report
July 13, 2026
Argentina: Reopening of a sleeping giant for luxury
July 12, 2026
More connected, data-led and performance approach to influence business travel: trends
July 12, 2026

How AI is redefining retail real estate: report
July 9, 2026
Luxury housing market growth slows in key cities worldwide: report
July 8, 2026
Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand
July 8, 2026