Metaverse
February 6, 2024
For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods
By Luxury Marketer Intelligence
Fashion brand Burberry has launched a takeover of department store Harrods on Roblox, an immersive online platform in the metaverse.
{"ct":"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","iv":"78d35a8256735607e34432749b4fa8e0","s":"61817f7119de878e"}
Share your thoughts. Click here