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Metaverse

Burberry debuts takeover of Harrods in Roblox metaverse

February 6, 2024

For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods

 

By Luxury Marketer Intelligence

Fashion brand Burberry has launched a takeover of department store Harrods on Roblox, an immersive online platform in the metaverse.

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  4. 1 week left! Claim your spot at Luxury Roundtable's Sept. 25 summit
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  9. Access no longer the new scarcity for global wealthy: report
  10. Is luxury losing its luster as US affluent consumers’ priorities shift?


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