Metaverse
February 6, 2024
For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods
By Luxury Marketer Intelligence
Fashion brand Burberry has launched a takeover of department store Harrods on Roblox, an immersive online platform in the metaverse.
{"ct":"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","iv":"eaa0ac2c29adddc361e7a135b34b74ad","s":"8611900ed0927c3d"}
Share your thoughts. Click here