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Metaverse

Burberry debuts takeover of Harrods in Roblox metaverse

February 6, 2024

For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods

 

By Luxury Marketer Intelligence

Fashion brand Burberry has launched a takeover of department store Harrods on Roblox, an immersive online platform in the metaverse.

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MOST READ
  1. Aimée Ann Lou embraces conscious couture with wholly sustainable luxury footwear across entire value chain
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  4. Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. Profiling a Luxury Icon: How the Rolls-Royce Ghost reflects the new approach to luxury
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  10. Cartier owner Richemont H1 sales up 12pc to $10.9B amidst economic, geopolitical uncertainty


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