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Metaverse

Burberry debuts takeover of Harrods in Roblox metaverse

February 6, 2024

For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods For the first time, the iconic Harrods facade is recreated into a Burberry-branded virtual storefront. The launch invites Roblox’s global community to explore the digital extension of Burberry at Harrods. Image: Burberry, Harrods

 

By Luxury Marketer Intelligence

Fashion brand Burberry has launched a takeover of department store Harrods on Roblox, an immersive online platform in the metaverse.

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MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
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  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
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  9. Access no longer the new scarcity for global wealthy: report
  10. Is luxury losing its luster as US affluent consumers’ priorities shift?


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