Legal
December 19, 2023
Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo
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MIUPzM\/RUFg5DRDQn6Lmy0oXJf+Korq6pVWieMO\/2bTnuWH3CyhHP1Q4DQywkG18JakORgc\/iIklfgP83r1LWR5a0ReahWinxiXoWbRf6OlU1hNDdgdmpfIBNEFD7MR1RpluFNLcMIAaGzfkl1YZ3ZLyjHKTHMoBCQe4HLZalsPd8MEKBYQrOXgEyXGuRuSneCVkGne4jAsl4j5eNoW1S11pI4NHCopLTMBZV3xnGqlJCOiZThfdAca6lkdrtAD\/SoDrM5e356jCRFdbPtnFKaeXlU4X0RHe4Ump9MLfaDxtE\/mUrmPqFrYF\/67EVIarBSU9+lO+9WeXYmiEcr0SXdOXfHJpb9hOtJsC9IXP1wza0a0pyWP1XTUDbsr9m1MgPEe0CgYb1+FW8pzVtvF5ECGKSkt81RumyEvPVrzBZLXdEsnMRXGcmq5lqkZkni1J77wSJL1c5KVP+\/kV2mUN0S+btKMxMOyohkMsGcCZPoS+ShaRUhvc2KLIz4rbFMplTcqPROMR1wHJ90LLFRpO8\/BYRi9WvbBhZKLAj\/fK5CRxHPbCXSihH0LLz4YByVgsM4xN91u+hp\/h7Z5e35lvZR0MmBh2cv5F5+L+enVST25S4hO4fqmNe8AYaqyPOhKasQ5jcK1ufxyf\/mkHOr\/77F8GR\/OmfX16qodgfgFOEQ+liHNE1IoL87M7XTF96xAoFrL\/m2vIOiIKz1lK3ueTXY96U4Ctgmoici6\/UJwvZlDddMTqlCJ95Kyk4viXIArDio2I9ACk7\/CoF1MLE+T+y3M9n5Irm1o9EZ+I68O7xcFiLO0hHSw0euCIMlUeMiVIf6AZOqHM0409I7rvk\/GZeO8y919w1tXkZ3ATHm0rPLdlItwGPRE8K97CVkb+CKEgF3HLC2W1Tq5R\/3pp2rrtyL3q43HGP9vVmF1IO\/C8NJhYnUDunyjOXff2aBkn9SGpBR4\/KJUmefLZpH+2yRAACvWi3TCdqnoeIKszjBTR685smumfh\/14UzGfeSiwDnRqG9\/zGlsfNdO4YfpbEZ2jFKbelMMR66cQMLyyGcUYTrKYXABgJsvGRIHQ4GkajHsWRqJcRuDjZvG0sKR1E9HYAV7jIJChaN+ee7+m9O\/6X9MlXUYSdZghTnWZzpqJnA0ml\/X6V46ZCiMbJOuemJTRTSSvycEHiyrYClENxhzgL3+rvivx4o+WzE8DCrXb1Ue6cPgZ6HrtPE9M6MhP7Mo+64llwc8GLKQK8K9ZAFWZF5hJChGlV2Nd940hAtJ6s5D9ToFuuFhaku5w0QYsUDVCXCSOqIpv60EnDwuFnxdxyJdTBEloZJuYWrQ2DaeJegaDcZGqTK6SxDKiipx8owtcylPk0508iwbml\/jgp8+sh1fDIXpCSaTUPpEGYBGipx3GkhKmDsxXVZyY6pA+O8K9YufbdjKpHiNe9PKqvV9xKOVrJuRVEJ12fhgLNYU1QGevaGjGUviah+rCyoeF7NpgEgz8DOmQqqFt6c8\/sdpfe45RGeTWwiIHwpkXFuoomllhrbhH1R6LSoXM6Bodl83AxR30G9qYkXfK+IzZbuFc0ASgg714ZNL99XoEHO8\/Taig5yPtqlWEFxHo6pOOfBp3DdaB0FJ8jbsGKcY2SVRvEciTXALmOHhS3QsytS1krmfx1JGOA49PYFrJjK+lMpZpmvpP\/OzYePpJuMNj26+\/vnMs9lYx0MK9I1dBXhBbB1G9wndOxhidudEB85YJKbsuzK33TvJnQZExvVCxQGY13\/Y48X8GPYeVJIleXAoYfpeEcAsyXjAmJkc4Iitq+QbpPgoLdRnCb68Vueq\/8XEEo6HaovxLPDKImVgzwiBwErOuc46F15BfEpmfH5alYs97YRdHJFSk5tC3vPMJhnH+jc5Ljef8ENXnldGg5\/7MT+FPyUeXOpe6Y2FG9FAughAleQ2yN7jY2u3l5U4ite9RrtaejxHqg6cKYl3S8EL1ohdT4FW+cgCZSYDIsFKrBX5kOsvucxVh0Y\/anx7Mn4ArFpzZIYQkwK2ywfeYMEOXibole3Yg1JpXMt2FqE8GV1p9NcHJQJPYk5M0X5rEw1SbNFGHT8n6zS\/Cnx6Dhgje11phxWX9nTluQp6\/X7rD\/Eka\/99uN0Zic\/ZXHMQWkP6E4mxTm1luqqkTuZ8sGDxYD\/1hAZjDBn+ECe+guKDe3wBBZBZ0d1nn\/9tsjA7Oo78ICHwQKtfW5IXCrrR8uXSWTi63Be1vPrEWAXV527jYjsw4h2i2SURQa0SOBZZ5Bbh1K6KDZWLuoSXRqRtyTs8VD2KsvyMFqSf1nXlhgmZ1yq2dglE3ES8dqd7ev91mXGfSWlwN6lgJXeDoBXA5xwqMzINoqbZdZVT\/GtmXFE4sjQFZEYxBbm7fBN21hWyA5x2Rh8qlBPKDwtyTWwjfx8UuNJrQTueVVqZB7cb1xg5q6l9LAasX6l8ll+veVk2kpynlnoliUG9lnvyXocuN7YKRZVRL\/1KvWDN\/WR5is57xM1xVbLWtTKScScV6jr+P3KDfP\/jrwvhEgBUeXqjSTGzh1mKwC6+oQJwbRlLpSV7mIBrVHpJ\/kN\/kRsPx64jEbf2Y7dUEBJprIJ6eT1m7jGaPs7cdzSTjUr3fFT71eUey3XNzDGGw6quyk4suJJ7IGMA6jFnMOxK+NDrjEGD9EVEqB7WzZUcieJvI3d0+sbKSI3NUpoBVgtFqxSit6S3DN6ZkhA4R1C+WulmW8048y6AsMtCOpWTAuEzUoiMxTcpjCEOU+vdnzCSBZiel0QMx10U0JrGEDiE1ZuKru9djEbbFK1yCHIXoJiNsrx2zOAXMgWURh4+yvnpU1lKw\/gCZvHxlPwkbYvGAse5UXVXlvLIrcwdy55n6xgv1H99Akq9j\/RF88Uwp8fA\/zOEMx92mfugBIwV5H1TDJWfe4ZMgXleHkh\/bvMNzXGsqhIec6xmmlD+Nnj3HbaXGTrCbBIIQ18VrgDW0zJVSN4PsiS4l6vdfywVPEqkrrIhw7OtlCQjC3uvdR6wvAUVYbhHnUNtCObURk\/grzsEqXOUBvBXYh0UQCiSul2krmDpwFKKCog45gZa71uhHk5bPmrikOCWq0aMpAOOPv7gCb6GsDNTHcc3oIHx6+C6nZL5vo26d3kmHu9h+YNdQ3c9onBCtgfgDiQlGEdMpkZ\/DM2X\/NFyjmvRnS19mJY7+qLFpSuQp+uNPSw8Ou8iLJ1jq7L2rcPmFvQzWUH+9arPPc7vsFrJzd2dnz5+NeeuO2kwkMTr\/7ArzusBaV2fXjr3w1clRdvvNyqDLz5juv1KUn7XgI5d\/4TC8lD8RWc+dwcf1kHTKklygGTYy0CbO73lw\/T+ahIRiND3XF6pmsIQ4Restny\/9W0hyz7p63ljOonryw7yWTapxpoKdhpRGRxgTVBBBQ8rzJ38tqZ8U6lDtFhhbYOZS2HgUFUonzcRcdAC+Hgi7\/QqwYXMnrRfnfIHVdYPfPZVMN4dY0I3OjYNUXTQ7NCkRHigKNriZ1CqJrsWi4FbLWd4Wk0i\/em0D3cQ6FUVS2DzkzTKg8yDjDKjYP7NKxAgzUb7H8moxk9KyMaMYI8WPxZC+bYQ==","iv":"9069dd3ed368e0d97e4b99b1625a06d2","s":"e424d39f2def0c20"}
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