Luxury Marketer
  1. Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. 49pc of current customer service jobs will be lost to AI by 2030: report
  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
  5. Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Is luxury losing its luster as US affluent consumers’ priorities shift?
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How will generative AI affect future jobs and workflows? McKinsey knows
  9. Webinar Oct. 9: Why AI is key to luxury's future
  10. Access no longer the new scarcity for global wealthy: report
Comment

Legal

Why licensing in luxury and fashion maintains its allure

December 19, 2023

Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo Licensing is an attractive option to established brands to leverage their reputation in adjacent product categories that fit the brand's profile. Image: LinkedIn, Fabio Cattaneo

 

By Fabio Cattaneo

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. Is luxury losing its luster as US affluent consumers’ priorities shift?
  6. 1 week left – Countdown begins for Luxury Outlook Summit New York
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How will generative AI affect future jobs and workflows? McKinsey knows
  9. Webinar Oct. 9: Why AI is key to luxury's future
  10. Access no longer the new scarcity for global wealthy: report


MORE IN Legal & regulation
Rolls-Royce voted the UK’s most iconic trademark in new public poll
May 6, 2026
Scotch Whisky report: US tariff relief wins reprieve for beleaguered industry
April 30, 2026
Europe’s dominance challenged as global wealthy consider other alternatives for residence, investment
April 27, 2026
New ESG policy guide as global luxury brands face growing compliance demands
March 16, 2026
Geopolitics, trade policy expected to shape disputes landscape in 2026: report
March 16, 2026
When luxury brands decide to go private
March 15, 2026



RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
May 29, 2026
49pc of current customer service jobs will be lost to AI by 2030: report
May 29, 2026

Global family offices retain faith in AI and emerging markets, reducing exposure to US dollar, real estate in diversification: report
May 28, 2026
Future of luxury goods is AI-powered transformation: report
May 28, 2026
41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
May 27, 2026