Luxury Marketer
  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
  6. Yachting: Sea of sameness?
  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Two silent killers of luxury
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. AI engines replacing search as starting point for affluent travel research: report 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Marketing needs to catch up to consumer usage of AI
  10. Rise of experiential luxury in India 
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Webinars

Free webinar Nov. 21: How luxury is being redefined and what it means for brands and you

November 20, 2023

Hermès is pulling ahead of the pack because of the French luxury brand's emphasis on quality, positioning and messaging that resonates with UHNW and wealthy consumers as well as younger Gens Y and Z enticed by vibrant designs and Gallic savoir-faire. Image: Hermès Hermès is pulling ahead of the pack because of the French luxury brand's emphasis on quality, positioning and messaging that resonates with UHNW and wealthy consumers as well as younger Gens Y and Z enticed by vibrant designs and Gallic savoir-faire. Image: Hermès

 

By Luxury Marketer Intelligence

For generations, luxury stood by a standard definition: a high-quality product with impeccable craftsmanship, enviable heritage, stellar positioning, exquisite customer service and limited distribution. The arrival of luxury conglomerates that value scale as much as quality and creativity, a rising aspiring class that devours branded luxury, China's growing clout and a perceptible shift to unique experiences has forced a reconsideration of luxury values.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Two silent killers of luxury
  5. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  6. AI engines replacing search as starting point for affluent travel research: report 
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Marketing needs to catch up to consumer usage of AI
  10. Rise of experiential luxury in India 


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