Luxury Marketer
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  4. Ferrari Luce: The mythology mistake that luxury brands keep making – and what it costs them Open to all readers
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  6. Future of luxury goods is AI-powered transformation: report
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  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
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  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
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Columns

How to own your market

June 4, 2023

Tim Manning Tim Manning

 

By Tim Manning

Of all the marketing strategy lessons I share with founders and business leaders, one sets the stage perfectly for market positioning: aspire to own your market. So what does that mean, and how do you go about it?

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Future of refrigeration in the luxury home – and what consumers are telling brands
  3. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  4. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  5. How to structure your wealth for the next decade
  6. Is luxury losing its luster as US affluent consumers’ priorities shift?
  7. Engagement through experiences key for success, Asian Racing Conference hears
  8. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  9. Access no longer the new scarcity for global wealthy: report
  10. Report: US luxury retail expansion to continue unabated


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RECENT INTELLIGENCE
Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
May 29, 2026
Future of refrigeration in the luxury home – and what consumers are telling brands
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