Marketing
May 23, 2025
Locations such as the Greek town of Oia in Santorini have held their own in the luxury housing and hospitality markets. A sound reputation backed by word of mouth and strategic marketing helps keeps Santorini front and center of affluent and wealthy consumer attention
By Mickey Alam Khan
I’ve always believed in launching products that fill a need that’s unmet in the market. But I’ve also introduced products that create the need. My decision to launch Luxboro – a full-service marketing and upskilling agency for the global luxury real estate ecosystem – meets both criteria.
{"ct":"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","iv":"0e962b759692858c534831e5b7aa9f27","s":"b99628c3e1f8c799"}
Share your thoughts. Click here