Luxury Marketer
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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. How to find authentic experts in a world of AI-generated content
  3. What does Gen Z want from luxury? Take our survey and find out 
  4. Why you should attend the Luxury Marketing Summit May 13 
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. UAE still poised for growth in post-conflict era: report 
  7. Global wealth creation, lifestyle trends and climate resilience reshaping prime property markets in Alps and beyond: report
  8. Presentations + Photos + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  9. Can luxury executives move faster without sacrificing judgment? 
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
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Marketing

What does Gen Z want from luxury? Take our survey and find out Open to all readers

October 22, 2026

This year’s State of Luxury survey trades surface level detail for real depth on Gen Z. Image credit: Shutterstock This year’s State of Luxury survey trades surface-level detail for real depth on Gen Z. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

Now in its ninth year, this luxury industry insider survey is different. We’ve pulled back on the peripheral detail and put the emphasis where the industry needs it most: Gen Z — their attitudes, their expectations, their relevance drivers, and the signals that will shape luxury’s next decade.

If your team is trying to understand how Gen Z is redefining the luxury market, this is the report you can’t afford to miss.

We’re going deeper — not broader. Less scatter, more insight. A clearer read on what Gen Z values, how they evaluate brands, and where they’re accelerating or eroding relevance across the category.

Your perspective will help map the shifts that matter. Invest a few minutes, and you’ll receive a complimentary copy of the State of Luxury 2027 report when it’s released.

Luxury Marketer and Luxury Roundtable, once again, have partnered with lead researcher on this survey, Unity Marketing, as well as Affluent Consumer Research Co. and The Home Trust.

Please click or tap here to take the State of Luxury 2027 survey

 
NEW INTELLIGENCE

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