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Comment

Beauty

Ending Coty deal, Kering signs 50-year beauty license with L’Oréal for flagship Gucci brand

July 8, 2026

Under new leadership, Gucci is initiating a raft of new initiatives to restore the fashion brand to its former glory. Image credit: Gucci Under new leadership, Gucci is initiating a raft of new initiatives to restore the fashion brand to its former glory. Image credit: Gucci

 

By Luxury Marketer Intelligence

French luxury giant Kering has announced that its flagship Gucci brand and L’Oréal has signed a 50-year exclusive beauty license agreement a year ahead of schedule.

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