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Wealth management

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

July 20, 2026

Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

High-Earners-Not-Rich-Yet consumers (HENRYs) are amassing collections of luxury items not just as a personal hobby or status signifier, but as part of a strategic, long-term approach to building wealth — making these assets that require protection.

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MOST READ
  1. People behind the product: LVMH demystifies the process with 13 maisons
  2. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  3. India report: Why global brands are betting big on the country’s emerging elite
  4. The real creator of desire in luxury 
  5. Richemont sales up 20pc to $7.1B for Q1 2026, buoyed by growth across lines and regions
  6. Growth that works today is not always the growth that builds tomorrow
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  9. Indian luxury needs new pitch: From Made in India to Owned by India
  10. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 


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