Luxury Marketer
  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
  6. Yachting: Sea of sameness?
  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. From ownership to proven worth: Why luxury is entering its most honest era yet 
  4. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  5. Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline 
  6. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  7. Bentley Motors debuts new immersive, digitally savvy retail concept borrowing cues from hospitality
  8. 2 days left for Luxury Roundtable's real estate conference – join us!
  9. Why off-market listings are not good for most sellers, buyers, agents and brokerages
  10. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
Comment

Wealth management

HENRYs, while not self-identifying as rich, see themselves as connoisseurs of high-end objects, experiences: report

July 20, 2026

Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock Status and expertise drive a sizable proportion of wine collectors within the HENRYs set. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

High-Earners-Not-Rich-Yet consumers (HENRYs) are amassing collections of luxury items not just as a personal hobby or status signifier, but as part of a strategic, long-term approach to building wealth — making these assets that require protection.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. From ownership to proven worth: Why luxury is entering its most honest era yet 
  4. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  5. Meet Luxury Roundtable’s Sept. 16 summit speakers who shape America’s skyline 
  6. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  7. Bentley Motors debuts new immersive, digitally savvy retail concept borrowing cues from hospitality
  8. 2 days left for Luxury Roundtable's real estate conference – join us!
  9. Why off-market listings are not good for most sellers, buyers, agents and brokerages
  10. Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth


MORE IN Wealth management
Bank of America lowers 2027 luxury business forecast with sluggish third-quarter 2026 growth
September 28, 2026
Abu Dhabi luxury real estate market shrugs off Middle East conflict to post record growth
September 2, 2026
Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
August 20, 2026
Singapore, Japan, South Korea, UAE and Sweden rank as most powerful passports globally
August 18, 2026
Singapore, Italy, Switzerland, Greece, Hong Kong and New Zealand top list of attractive destinations for global mobile wealthy: report
August 14, 2026
India’s most valuable family businesses are now worth $1.46 trillion: report
August 11, 2026



RECENT INTELLIGENCE
Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
October 16, 2026
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026

Rise of experiential luxury in India Open to all readers
October 1, 2026
Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026