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AI

Why 42pc of luxury brands are stuck in pilot purgatory

June 28, 2026

Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock Consumers want AI to help them decide, not decide for them – so far. Image credit: Shutterstock

 

By Abhay Gupta

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NEW INTELLIGENCE

MOST READ
  1. What does Texas federal court overturn of FTC ban on non-competes mean for employers and employees?
  2. Longevity is the breakout trend in luxury real estate: report
  3. Spanish brand Loewe targets South Korean beauty market with first standalone perfume store
  4. Navigating the FIFA World Cup through loyalty
  5. 3 questions every luxury brand founder must answer before year two
  6. Luxury marketers and professionals can co-opt AI – or else
  7. Human-led hospitality – critical driver of workplace performance in every sector – being overlooked: report
  8. Global luxury spending reaches $1.65 trillion in 2025 as experiences outpace tangible goods: report 
  9. 2026 will likely be another year of dislocation for fashion: report
  10. Gstaad tops list of most expensive holiday property markets in Europe’s Alpine region


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