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Fashion and leather goods

Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience

May 27, 2026

Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds

 

By Luxury Marketer Intelligence

Gucci becomes the first luxury fashion house to serve as title partner in Formula One with its sponsorship of the Alpine team.

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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
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  9. Formula One is most-wanted sport event on calendar for affluent consumers globally
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