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Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience

Posted By Luxury Marketer Intelligence On In Fashion & leather goods,Featured,Sports | No Comments
Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds Stakeholders from all parties at the Gucci Alpine Formula One signing. Image credit: Jean-François Robert Modds

 

By Luxury Marketer Intelligence

Gucci becomes the first luxury fashion house to serve as title partner in Formula One with its sponsorship of the Alpine team.