Luxury Marketer

Perfumes, cosmetics and beauty

L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B

April 6, 2026

House of Creed's range of Original Vetiver and Wild Vetiver perfumes. Image credit: House of Creed House of Creed's range of Original Vetiver and Wild Vetiver perfumes. Image credit: House of Creed

 

In yet another search for diversifying revenue, Kering has completed the sale of its House of Creed brand as part of the overall sale of Kering Beauté to French cosmetics giant L’Oreal.

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