Outlook
March 18, 2026
How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock
By Luxury Marketer Intelligence
After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.
{"ct":"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","iv":"6c946b36c3a1ef49bd2f4bcd55013260","s":"c43467b2322034d9"}
Share your thoughts. Click here