Outlook
March 18, 2026
How will the aspirational, affluent and wealthy consumers adjust their spending in 2026 and what will that mean for luxury brands and retailers? Image credit: Shutterstock
By Luxury Marketer Intelligence
After a year of creative resets, pricing recalibration and operational discipline, the global luxury business – which barely managed to hold its ground in 2025 – is on track to show growth this year.
{"ct":"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","iv":"40b2aec373d861cb7c0a07af2121f115","s":"6126d8251f337c72"}
Share your thoughts. Click here