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Perfumes, cosmetics and beauty

Spanish brand Loewe targets South Korean beauty market with first standalone perfume store

February 18, 2026

Loewe Perfumes storefront in Seoul. Image credit: LVMH, Loewe Loewe Perfumes storefront in Seoul. Image credit: LVMH, Loewe

 

By Luxury Marketer Intelligence

Loewe Perfumes opened its first standalone store and first location in Seoul, South Korea, in the design-led Seongsu-dong neighborhood.

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