Luxury Marketer
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  2. Why building borderless luxury is key Open to all readers
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  5. Singapore, Japan, South Korea, UAE and Sweden rank as most powerful passports globally
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  10. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Can luxury brands win at performance marketing without losing their mystique? 
  3. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. Is luxury retail on the right track? Find out Sept. 12
  6. Register now for Luxury Roundtable's Luxury Commercial Real Estate Summit Sept. 16! 
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver
  9. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  10. New challenge for brands: Cost of running AI at scale
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Can luxury brands win at performance marketing without losing their mystique? 
  3. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  4. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  5. Is luxury retail on the right track? Find out Sept. 12
  6. Register now for Luxury Roundtable's Luxury Commercial Real Estate Summit Sept. 16! 
  7. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  8. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver
  9. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  10. New challenge for brands: Cost of running AI at scale


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