Luxury Marketer
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  9. AI transforming marketing, but not as much CMO function: report
  10. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  1. Luxury retailers face $213 billion crisis over failing basic customer experience standards: report
  2. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  3. IP options to protect products in the fashion industry
  4. 4 tech trends transforming luxury marketing in 2026 and beyond 
  5. Online retail pitfalls: A deep dive into FTC’s mail order rule
  6. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  7. Luxury marketers and professionals can co-opt AI – or else
  8. AI transforming marketing, but not as much CMO function: report
  9. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  10. 2025 likely to be time of reckoning for many fashion brands: report
Comment

Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Luxury retailers face $213 billion crisis over failing basic customer experience standards: report
  2. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  3. IP options to protect products in the fashion industry
  4. 4 tech trends transforming luxury marketing in 2026 and beyond 
  5. Online retail pitfalls: A deep dive into FTC’s mail order rule
  6. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  7. Luxury marketers and professionals can co-opt AI – or else
  8. AI transforming marketing, but not as much CMO function: report
  9. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  10. 2025 likely to be time of reckoning for many fashion brands: report


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