Luxury Marketer
  1. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  2. Global superyacht business grows 4pc in volume but 36pc in value with younger, more discerning customer: report
  3. Growth mirage: Are luxury consumers buying more – or paying more?
  4. Scotch Whisky report: US tariff relief wins reprieve for beleaguered industry
  5. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  6. 89 new UHNW individuals created daily as global wealth creation accelerates: report
  7. REALM, Vesta Home partnership reflects broader shift in how luxury residential properties are brought to market
  8. Miami’s global events economy reshaping luxury real estate strategy Open to all readers
  9. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model Open to all readers
  10. Europe’s dominance challenged as global wealthy consider other alternatives for residence, investment
  1. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  2. REALM, Vesta Home partnership reflects broader shift in how luxury residential properties are brought to market
  3. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  4. Why brands missed the moment on social 
  5. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  6. Which global cities are creating the best opportunities for investors, occupiers?
  7. Private healthcare costs driving decisions for migrating HNW families
  8. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  9. 68pc of small business owners to up marketing budgets in 2026
  10. Growth mirage: Are luxury consumers buying more – or paying more?
Comment

Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
  2. REALM, Vesta Home partnership reflects broader shift in how luxury residential properties are brought to market
  3. Rolls-Royce voted the UK’s most iconic trademark in new public poll
  4. Why brands missed the moment on social 
  5. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  6. Which global cities are creating the best opportunities for investors, occupiers?
  7. Private healthcare costs driving decisions for migrating HNW families
  8. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  9. 68pc of small business owners to up marketing budgets in 2026
  10. Growth mirage: Are luxury consumers buying more – or paying more?


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RECENT INTELLIGENCE
Rolls-Royce voted the UK’s most iconic trademark in new public poll
May 2, 2026
Global superyacht business grows 4pc in volume but 36pc in value with younger, more discerning customer: report
May 2, 2026
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Orient Express, targeting HNW, enters luxury cruising business with world’s largest sailing yacht
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