Luxury Marketer
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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Argentina: Reopening of a sleeping giant for luxury
  10. Headlines: Brexit, China staycation, tough times, exuberant growth
Comment

Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. AI engines replacing search as starting point for affluent travel research: report 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  6. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  7. In 2024, expect more of the same in China. Now is the time to optimize
  8. How HNW and ultra-affluent consumers qualify new relationships and introductions
  9. Argentina: Reopening of a sleeping giant for luxury
  10. Headlines: Brexit, China staycation, tough times, exuberant growth


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