Luxury Marketer
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  9. AI transforming marketing, but not as much CMO function: report
  10. Natural diamonds, with Gen Z stamp of approval, roar back to growth in US: report
  1. Luxury retailers face $213 billion crisis over failing basic customer experience standards: report
  2. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  3. Online retail pitfalls: A deep dive into FTC’s mail order rule
  4. Luxury marketers and professionals can co-opt AI – or else
  5. IP options to protect products in the fashion industry
  6. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  7. 4 tech trends transforming luxury marketing in 2026 and beyond 
  8. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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MOST READ
  1. Luxury retailers face $213 billion crisis over failing basic customer experience standards: report
  2. Longevity, accelerating wealth transfer making family finances more complex for HNW and UHNW US consumers: report
  3. Online retail pitfalls: A deep dive into FTC’s mail order rule
  4. Luxury marketers and professionals can co-opt AI – or else
  5. IP options to protect products in the fashion industry
  6. Monaco Yacht Show, eyeing UHNW business, attracts 117 superyachts, 560 exhibitors
  7. 4 tech trends transforming luxury marketing in 2026 and beyond 
  8. China’s Hainan island to become formidable luxury retail destination with new 1,000-brand DFS Yalong Bay development
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. French luxury conglomerate Kering releases 10-year global environmental report outlining company progress, tasks ahead


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