Luxury Marketer
  1. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  2. Why building borderless luxury is key Open to all readers
  3. US is K-shaped market with financially secure luxury buyers remaining engaged as price-sensitive shoppers retreat: report
  4. Colombia’s luxury moment: Why the market is becoming harder for global brands to ignore
  5. Singapore, Japan, South Korea, UAE and Sweden rank as most powerful passports globally
  6. What is the future of work and the workplace? Open to all readers
  7. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
  8. South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty
  9. How luxury leaders are actively redefining their global workplace strategies
  10. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Can luxury brands win at performance marketing without losing their mystique? 
  3. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  4. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  5. The fine line between puffery and false advertising
  6. Is luxury retail on the right track? Find out Sept. 12
  7. Register now for Luxury Roundtable's Luxury Commercial Real Estate Summit Sept. 16! 
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Average travel retail spend per passenger in 2022 dropped 29pc: Kearney
  10. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. Can luxury brands win at performance marketing without losing their mystique? 
  3. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  4. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior 
  5. The fine line between puffery and false advertising
  6. Is luxury retail on the right track? Find out Sept. 12
  7. Register now for Luxury Roundtable's Luxury Commercial Real Estate Summit Sept. 16! 
  8. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  9. Average travel retail spend per passenger in 2022 dropped 29pc: Kearney
  10. Oakridge Park, an upscale mixed-use development, sets out to redefine luxury retail, dining in Vancouver


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