Luxury Marketer
  1. Value of luxury must be clearly demonstrated, genuinely felt by wealthy to retain loyalty Open to all readers
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  5. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving Open to all readers
  6. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  7. Price becomes primary battleground for this year
  8. L’Oreal closes transaction to buy House of Creed, Kering Beauté for $4.6B
  9. Which global cities are creating the best opportunities for investors, occupiers?
  10. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  1. Heading into 2025, 3 out of 5 luxury travelers are women
  2. Why brands missed the moment on social 
  3. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  4. Which global cities are creating the best opportunities for investors, occupiers?
  5. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  6. Register now for the No. 1 luxury women leaders conference
  7. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  8. Value of luxury must be clearly demonstrated, genuinely felt by wealthy to retain loyalty 
  9. 68pc of small business owners to up marketing budgets in 2026
  10. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
Comment

Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Heading into 2025, 3 out of 5 luxury travelers are women
  2. Why brands missed the moment on social 
  3. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  4. Which global cities are creating the best opportunities for investors, occupiers?
  5. Global art sales up 4pc to $60B in 2025 after two years of decline: report
  6. Register now for the No. 1 luxury women leaders conference
  7. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  8. Value of luxury must be clearly demonstrated, genuinely felt by wealthy to retain loyalty 
  9. 68pc of small business owners to up marketing budgets in 2026
  10. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report


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