Luxury Marketer
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  6. Future of luxury goods is AI-powered transformation: report
  7. 41pc of materials in LVMH products, packaging now from recycled sources or eco-designed efforts
  8. Brands are failing to nail community in a fragmented market: report
  9. Gucci’s title partnership of Alpine Formula One team eyes younger, increasingly female global audience
  10. What are the new rules of true luxury? British luxury marketers expound
  1. Future of luxury goods is AI-powered transformation: report
  2. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. 1 week left – Countdown begins for Luxury Outlook Summit New York
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How to advise your audience without wagging your finger at them?
  9. Why brands should scale back and focus on the core to drive growth
  10. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Future of luxury goods is AI-powered transformation: report
  2. Luxury fashion sector needs to reinvent amidst widespread global slowdown
  3. Future of refrigeration in the luxury home – and what consumers are telling brands
  4. New episode of Luxury Stance Podcast: What the ultra-wealthy – 0.01 percent – want out of luxury hospitality
  5. 1 week left – Countdown begins for Luxury Outlook Summit New York
  6. Webinar Oct. 9: Why AI is key to luxury's future
  7. Luxury Roundtable launches Luxury Marketer, a global intelligence, analysis and news source for luxury professionals across sectors 
  8. How to advise your audience without wagging your finger at them?
  9. Why brands should scale back and focus on the core to drive growth
  10. Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car


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