Luxury Marketer
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  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. How HNW and ultra-affluent consumers qualify new relationships and introductions
  7. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. 4 tech trends transforming luxury marketing in 2026 and beyond 
  10. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  3. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. How HNW and ultra-affluent consumers qualify new relationships and introductions
  7. Headlines: LVMH, Gucci, metaverse, Farfetch, Aspen, Instagram, Chinese social media
  8. In 2024, expect more of the same in China. Now is the time to optimize
  9. 4 tech trends transforming luxury marketing in 2026 and beyond 
  10. Market report: Brazil develops sophisticated luxury ecosystem in new phase of structural expansion


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