Luxury Marketer
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Outlook

The 4C’s for luxury marketers to watch out for in 2026

December 5, 2025

Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock Hermès consistently earns the loyalty of its customers and attracts new and repeat business because of its emphasis on creativity, craftsmanship and product quality. Image credit: Shutterstock

 

By Mickey Alam Khan

Luxury marketers and professionals planning for the coming year have to gird themselves for both opportunities and challenges in the business, requiring dexterity and knowledge that comes with experience and daring.

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MOST READ
  1. North America takes lead for new luxury store openings, New York regains top spot: report
  2. Formula One is most-wanted sport event on calendar for affluent consumers globally
  3. India's most valuable family businesses are now worth $1.46 trillion: report
  4. Focusing solely on customer needs risks employee wellbeing
  5. Report: Potential of Africa’s residential and commercial real estate markets
  6. Podcast: How rapidly evolving luxury consumer behavior is impacting real estate 
  7. ‘Affluent India’ population to grow to 100 million by 2027: report
  8. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  9. Why 42pc of luxury brands are stuck in pilot purgatory
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