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  1. Which global cities are creating the best opportunities for investors, occupiers?
  2. Why brands missed the moment on social 
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  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
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Marketing

Why is luxury struggling to acquire and retain customers?

August 26, 2025

Loro Piana is one of the most respected cashmere brands worldwide. Seen here: Mannequins in window display at a Loro Piana store in Shanghai, China Loro Piana is one of the most respected cashmere brands worldwide. Seen here: Mannequins in window display at a Loro Piana store in Shanghai, China

 

By Mickey Alam Khan

The luxury business’ No. 1 challenge currently is customer acquisition and retention – as much the case for luxury real estate and hospitality as it is for luxury goods and services.

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  1. Which global cities are creating the best opportunities for investors, occupiers?
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  3. Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
  4. From ownership to proven worth: Why luxury is entering its most honest era yet 
  5. LVMH entices future talent in creative, craftsmanship and customer experience through maison exhibition
  6. 68pc of small business owners to up marketing budgets in 2026
  7. How HNWIs are reshaping portfolios, providers and luxury adjacent spending in UK, US and China: report
  8. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  9. Your invitation to join us at the Luxury Outlook Summit 2025
  10. See who's speaking at the Luxury Outlook Summit 2025 New York


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